Baked Chips Market Analysis

The Global Baked Chips Market is projected to have a substantial growth at a promising CAGR over the assessment period (2017-2023). Baked chips are low fat alternative to fried chips, but this lighter variety will impart the same crunch and taste as that of traditional chips yet sans greasy hands and fat. Being lower in sodium these chips will be the most ideal snack when one craves for something crunchy.

There are many factors that is driving the growth of the baked chips market. Some of these factors as per the Market Research Future (MRFR) report include new innovations of products by leading manufacturers in various flavors, changing lifestyles, trend for on-the-go lifestyle, rising disposable income, promotional events for awareness and mounting growth of organized retail sector.

Key Players

Leading players profiled in Baked Chips Market include General Mills (U.S.), Calbee North America (U.S.), Popchips (U.S), Kelloggs (U.S.), Greendot Health Foods Pvt. Ltd. (India), Kettle Foods, Inc. (U.S.), and Frito-Lay (U.S.).

Market Segmentation

Market Research Future report offers an all-inclusive segmental analysis of the Baked Chips Market based on source, functionality and distribution channel.

Based on source, it is segmented into grains, cereals, fruits, vegetables and others. Of these, the vegetables segment will have the maximum share in the market over the assessment period owing to economic prices and better taste.

Based on functionality, the Baked Chips Market is segmented into low sodium, low calories, gluten-free, organic and others.

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Key Findings

  • North America is expected to account for approximately 50% of the market proportion in the year of 2017
  • Key players are introducing new baked chips in different flavors to increase the volume sales and which will enhance the overall revenue of the company
  • Manufacturers are emphasizing in the innovative packaging in order to attract more customers
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Competitive Analysis

The Global Baked Chips Market is competitive and highly fragmented with the key players adopting various strategies such as introducing flavor innovations to boost up their footprint and gaining traction.

Regional Analysis

Based on Region, The Baked Chips Market covers growth opportunities and latest trends across North America, Europe, Asia Pacific and Rest of the World. Of these, North America will lead the market over the assessment period and is expected to retain its position. The factors that can be attributed to the growth of the market in this region include increasing consumption of baked chips by consumers due to hectic lifestyles, the inclination for on-the-go lifestyle, and key players announcing new products and others.

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